tirsdag den 21. februar 2017

At række ud efter mennesker med SoMe på den gode måde og i egen produktion

Mange biblioteker rundt om i landet har en meget aktiv socialmediestrategi, og rækker på den vis ud mod deres brugere, men også helt nye brugere som måske ellers ikke ville få øje på deres tilbud.

Nogle steder medfører det også at bibliotekerne bliver producenter, og ikke kun formidlere. Det tror jeg er en nødvendighed i en stadig mere digital verden, hvor de fleste ikke kun forbruger digital, men også skaber digitalt.

I dag er jeg på besøg i mit gamle hood og er imponeret over hvad Ringsted Bibliotek formår, at skabe på de sociale medier. F.eks. har de skabt serien "Børn i bussen", hvor børnehavebørn fra Ringsted snakker om bøger, og det deler de flittigt på youtube, twitter og facebook, men tjek dem selv ud, det er inspirerende.


For tiden er jeg på jagt efter, hvordan kulturinstitutioner bruger SoMe til at række ud efter nye brugergrupper, og jeg håber I vil hjælpe mig ved at sende de bedste eksempler I kender - msh@db.dk

Og så synes jeg lige I skal nyde denne lille selvironiske perle fra Ringsted Biblioteks Instagram profil.
Julefrokost på biblioteket
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